Custom product labels: Your guide to choosing the right type of label material

Custom product labels are an important part of any branding strategy. Labels must be durable, attractive, and cost-effective in order to stand out from the competition. Choosing the correct type of label material is essential for creating custom-printed labels that meet these criteria. In this article, we will provide you with five tips on how to select the right type of label material for your custom product labels so that they can effectively convey your brand message and make a lasting impression on customers.

  1. Consider the environment where the labels will be used

When selecting the right label material for your custom product labels, the environment where they will be used is crucial. You will have to think about any potential exposure to extreme temperatures or moisture (but more on that in a second), but also consider if the environment is overly busy or if your stickers can get easily lost on the surface. This will help you whittle down the material selection.

  1. Choose a material that is durable and able to withstand wear and tear

When it comes to picking a material that is durable and able to withstand wear and tear, you want something that will last and look good while doing it. If you’re looking for a label that can hold up to all the elements – rain, snow, sand, sun – then vinyl is your best bet. It’s perfect for creating waterproof labels that are fade-resistant, and a great choice for outdoor use. Other materials like paper or cardboard are more limited to indoor applications, but can be just as effective in the right environment.

  1. Select a material that is easy to write on or print information onto

It’s important to select a label material that is easy to write on or print information onto. You want to make sure your labels look professional, and the text is legible, so it’s essential to choose a material that won’t smudge or fade when written on or printed. Vinyl is a great choice for this as it can be written on with permanent markers, and it also takes inkjet and laser printing well.

  1. Decide if you need a glossy or matte finish for the labels

When it comes to selecting the right finish for your labels, there’s no one-size-fits-all answer. Glossy finishes are great for creating a professional and polished look, whereas matte finishes tend to be more subtle and give the labels a softer, sophisticated feel. If you’re looking for something in between, then choosing a semi-gloss finish could be the perfect solution.

  1. Pick a colour that will stand out against the background of your surface

When it comes to custom product labels, having a colour that stands out against the background of your surface is essential. You want the label to be noticeable and easy to spot – so opt for a colour that won’t get lost in the mix. It’s important to consider the environment when selecting a colour, as some may not stand out as much in certain environments.

No matter what type of label material you pick for your custom product labels, it’s important to take into account these tips when selecting the right one for your needs. This will ensure that your labels are both durable and attractive, so they can effectively convey your brand message and make a lasting impression on your customers. If you want even more tips, you can read the ultimate guide to selecting your labelling materials here.